10 Local Link Building Tips for 2016

The local businesses are usually small to medium size enterprises that have a target audience of a specific town or city. The link building of a local business is a bit different than a national or global one. It requires the merchants and sellers to interact with the local community through different channels. These may include community events, gatherings, or offering discounts and awarding the students. Here are some of the link building tips to rank your business in local searches.

 

1. Sponsor a local sports festival

Sports festivals impressively attract the attention of the locals. The youth that comprises the majority of the population of a town actively participate in the sports and their parents and other elderly members of the society come to enjoy the gathering.

Do not miss the opportunity of being a sponsor and get maximum exposure in the locality. In terms of backlinking, you will love to be discussed in different circles of community journalists and sports academies and get links from their respective websites.

2. Arrange a contest

Running a contest is a proven tip for maximizing consumer engagement and grabs their attention. Create a contest page on your website or social profile, write a press release and share it with news circulation agencies. The published press release will award you a quality backlink.

Furthermore, if you introduce an educational contest like writing an essay, poem or a short story, you can get a link from local educational websites as well. The institutes will cover you on their website and encourage their students to participate. It will help you improve brand awareness.

3. Leave a testimonial

While carrying a business, you will also have to hire the services of professionals or spend a lot on commercial machinery. In pursuit of getting a link, you can submit a testimonial on the website of your web developers, designers, marketers, legal advisors, accountants, tax consultants, etc.

Do not forget to appreciate the efforts of interior designers, plumbers, cleaners and other service providers through testimonials. Additionally, you can write reviews about the products you use like ovens, refrigerators, computers and printers, furniture, or other business-specific accessories.

In the same way, you can also invite customers to submit valuable feedback after they make the purchases. For this, you can have PrestaShop testimonials module for managing all the reviews and displaying them on the home and a dedicated page. The SEO settings of the module further enhances ranking and exposure of your ecommerce website.

4. Promote in local forums

Search for the local forums and Subreddits, participate in the discussion and promote your business. Most of the forums have strict rules for promotions and they do not allow sharing a link to your home page. In such a case, you need to be careful in advocating your products.

First of all, write a compelling blog post and share it with the intention of helping users with the problems they face. Secondly, you can get a link to your website while creating a business profile. Join the discussion purely for the help of others, and they will surely have a look at your profile. It is a recommended practice in forum participation.

5. Host local events

The locals always want to interact with other members of the community, but lack a proper platform. It can be anything like gathering for a social cause, arranging a walk for awareness of a health disease, a workshop, training giveaway or speaking events. Such events get promoted free of cost via word of mouth. The people are so much excited to attend free seminars and know the nobility of their town in constructive meetings.

There are websites that list the events to keep their readers aware about the happenings in their vicinity, and they aware a backlink to the event page of your website as well.

6. Donate to a social cause

Donations and charity are not a form of marketing, but a tribute for the blessings you enjoy. If you are enjoying because of having money, education, and physical strength, it is the time to share it with those who don’t have. Either start a campaign or donate to a charitable organization. These institutes encourage their sponsors by mentioning on one of their websites. Get a link from their high authority domains and reach the people you need.

7. Offer Discounts for different user groups

People love to avail discounts because of any reason. Do not limit flash sales or giveaways to summer or winter. Simply offer lower rates to a selected community, for example, teachers, students, parents, militants, government workers, or anyone you want to attract.

There is a platform for every community that shares news their members can take benefit of. For example, offering a rebate to the militants will get you listed on their informal forums and websites. This will get you a backlink without any effort.

8. Exchanges links with other businesses

Exchange links with other websites that offer products or services that relate to the nature of your business. For example, a flower shop can give a link to your gift shop or stationery shop gets affiliated with a bookstore. Find relevant businesses in the locality you aim to target, contact their webmasters and offer a link exchange. Add them to your website and they will add your store as well, and start serving referral customers.

9. Sign up to directories

Signing up to local directories help search engine know the scope of your business and consider you a suitable match for the local searches. It gives a clear hint that you are targeting a small town or city. Back in the days, people used to search directories for finding reliable vendors in their vicinity. It is less practiced today, but the backlinks are still worthy.

Additionally, there are official websites of towns and cities. For a higher exposure and an authority link, you can list your business there as well. Business communities can get membership of the local bodies like state libraries, chamber of commerce, reading halls, etc.

10. Post a job

Find job boards that list working opportunities for fresh and experienced individuals. It is one of the useful platforms to get a link to your website, as they have tons of users searching eagerly for a job. Post a job, internship or a training opportunity and get the link in the company profile. The users will apply through the job board after having a look at the nature of your business. It will give you a boost in SEO ranking and traffic.

Conclusion

Link building is crucial for the online business as it recognizes products and people as brands, and increase their customers reach. The local ventures have to keep their activities limited as they aim to reach a specific mindset, which makes the link building a bit trickier than a global outreach. The above tips are quite helpful in getting ranked higher in the local searches and famous in the locality.

Top 2 Ways to Add Product Tabs In PrestaShop

PrestaShop is among the leading ecommerce platforms contributing over 9% of the world’s total ecommerce websites. With so much to offer, merchants love this shopping cart due to its truck load of user friendly features, up to date designs and themes, secure payment gateways and customization options. Its regularly updated and offers cool templates along with a sturdy support to its users. It also has a great library of modules such as Geo-IP store locator, Advance testimonials, Pretty URLs and PrestaShop Home Tabs etc.

With everything so nicely in place, there are a few set back that we have heard regarding Prestashop’s standard classic them in the version 1.7. Apparently, the tabs appear in the right hand side that shrinks the available space preventing more tables to be displayed. It not only disables usable space that can be used to display important information regarding the product such as product Description, Specification, User Manual and Comments etc. In this article we will demonstrate how you can add tabs in full width for your products through Code and Third Party Extensions such as PrestaShop Product Tabs.

Through Code

The first step is to make the section tabs in full width block. Keeping things in order, we will have to alter the them file that located in the theme directory /themes/classic/templates/catalog/product.tpl. Once you locate the file, open it to make the necessary changes by finding the code function responsible for the appearance of the tabs in the product page. The code can be seen in line 163 also show below:

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class=”tabs”>

class= “tab-content”>

class= “tab-pane fade in active”id = “description”>

{block name=’product_description’}

class=”product-description”>{$product.descriptionnofilter}

{/block}

</div>

{block name=’product_details’}

{includefile=’catalog/_partials/product-details.tpl’}

{/block}

</div>

</div>

The next step is copying the code (ctrl+c) function and erasing it from the current position. The code that adds two blocks to your PrestaShop store can be found once you scroll slightly down product.tpl file edit window.

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{block name=’product_extra_right’}

class=”product-extra-right”>

{hook h=’displayRightColumnProduct’}

{/block}

{block name=’product_extra_left’}

class=”product-extra-left”>

{hook h=’displayLeftColumnProduct’}

{/block}

Now before this code can be introduced, paste the code you copied to the clipboard earlier that functions for block with tabs. Once you have done that, save the settings and full width tabs block will appear on the product page. You might have though getting caught up in a hassle but this is as easy as I have show, so don’t be reluctant and add full width tabs for better display and information.

Through Module

The other method I mentioned earlier is rather a simple retreat to the software world. It requires the least effort and gives customized results with full personalization to the theme. PrestaShop Product Tabs not only helps your pages look more informative and interactive, but also makes them engaging to visitors, increasing your conversion rate. This module also allows you to add links, images and videos with customized content through WYSIWYG Editor. It a highly functional application that can help nudge up your store leads without any considerable effort.

Conclusion

Being a developer myself, I have used the code as well as the extension to add tabs for several stores. Both methods are equally satisfying and beneficial for the specific needs of the merchant. By adding the code or downloading the extension, you can get a better appearance for your store with the benefit to engage and convert the customer.

 

Structuring URLs Is Crucial To Your Business. Learn Why!

URLs structure is the real presentation of your website. A url containing just vivid and useless information means nothing for a search engine and also users don’t like it. Well giving you can example here, check these two url

  • www. fmemodules.com/product-1/subproduct-5/09417.html
  • www. fmemodules.com/garments/kids/baby.html

What you think as a reader that which url is conveying the exact message about the product. Of course, the later url i.e pretty url has better representation as it tells us that the particular url will lead to the baby garments.

So human readability of a url is most important. Some other aspects of the urls are given here in the infographic. Have a look on them to get clear insight on structuring urls.

10 tips for structuring URLs
Infographic by – FME Modules

Weekly PrestaShop Recap: July 24-31 2015

PrestaShop is among those shopping carts on which new changes and improvements are done on daily basis. It is lucky that not only the PrestaShop Official developers but also others stack-holders contributes to improve it. In today’s post, we will give the recap of those activities which happened in PrestaShop during July 24 to July 31 2015.

So let’s start from here;

1 . PrestaShop Security Issues Fixed

PrestaShop Patch Module

PrestaShop has discovered the security issues in their entire version except the newer one 1.6.1.0. To fix these issues, PrestaShop has now included a security patch module that automatically fixes the issues. If you are using older version of PrestaShop like 1.3 xs, 1.4 xs, 1.5x upto 1.6.0.14, you have two options

  • Update the store to newest version 1.6.1.0
  • Update to the highest version of that Brach and use the patch security module.

This security issue is related to random password generation algorithm and hackers can get into your store by breaking password.

You can read more details of this issue on PrestaShop Official Blog.

2. The Future of PrestaShop: An Interview With Sabrina Marechal

sabrina

Cmscritic has started an interview series with PrestaShop Director of Product Marketing Sabrina Marechal and interview is completed in three sessions.

According to Sabrina Marechal, PrestaShop is really looking to make the software easy to use for everyone breaking the need of technological expertise. PrestaShop has also eliminated the barriers for low budget merchants by introducing free cloud hosting. To bring more innovation, PrestaShop has made new labs in Paris to develop each better idea.

You can read the full detail of this interview here.

3. An Exclusive Tour of PrestaShop’s Hip Paris Headquarters

prestashop paris entrance

PrestaShop is France based company headquarters in Paris, Miami and San Francisco. The company has opened a new office at Gare Saint Lazare – Paris, France that was completed in March 2015 and is state of the art piece and most suitable place for development. It size is 12,000 square feet and it’s in house design is suggested by Bruno Lévêque, Marie Vaillant, Xavier Du Tertre and Quentin Audrain.

See the images of this new PrestaShop head quarter here.

4. What You Should know about PrestaShop Developers Integration Fund

prestaShop we commerce

PrestaShop has taken a great initiative by setting the motto of “WeCommerce is better Ecommerce”. To achieve it, the company has announced a developer integration fund of 1000000 which will be shared between those developers who will make an innovative module targeting the local market.

You can read more details about PrestaShop Developers Integration Fund here.

5. Role of Preston and WeCommerce in PrestaShop

love of Preston with PrestaShop

Preston and WeCommerce was introduced on PrestaShop day June 11, 2015 and now it is primary part of PrestaShop. Like Google Panda, Penguin and Hummingbird, PrestaShop has selected a small bird Puffin and given a new name Preston to represent the brand.

Read about Love of PrestaShop with Preston here.

What You Should know About PrestaShop Developers Integration Fund

June 11, 2015 was of course a great day in the history of PrestaShop. At the day, PrestaShop introduced several new things like new logo of PrestaShop in the form of Preston and the concept of WeCommerce.

Probably, you will be thinking that PrestaShop has started a new platform naming WeCommerce, but this is not correct. Basically WeCommerce means to work in community. PrestaShop has now felt that to make it no. 1 shopping cart in the world, it is better to work as a community. No matter where you’re you can join hands with PrestaShop. In this mutual co-operation process, both the parties will gain extra ordinary result.

wecommerce is better ecommerce

The concept of WeCommerce is started in the form of PrestaShop Developers Integration Fund according to which, 1000000 will be distributed among developers who will develop a module targeting the local market.

What you should know about this fund?

What is the Integration Fund?

Those developers will receive a part of this fund, which will developer a high quality PrestaShop module targeting the local market.

Who can apply?

All the developers can apply for this fund by filling the form here.

What type of module will be accepted?

Following four types of modules will be accepted for integration fund.

  • Payment and Gateway
  • Shipping and delivery
  • Marketplace and Affiliation
  • Administrative

If you’re idea’s module don’t belong to any category, then don’t give up. Apply for the integration fund and convince the PrestaShop that you’re is a real need of local market.

Submission Process

  • Create an contributor seller account on Addons Market place
  • Apply for the fund.
  • PrestaShop will contact you through your seller account to discuss about the idea
  • When your idea will be validated, you have to develop the module.
  • After module development, upload it on PrestaShop Addons and you will be given developer integration fund after 45 days of module presence on marketplace.
  • During this time, you have to provide full customer support for you module

Extra Benefits

You will receive 30% on each sales of your module on marketplace. When the fund provided by PrestaShop to you will be received back to PrestaShop by selling, then you will receive 70% on each sale.

Main Requirements

  • Module should target the local market problems
  • Module should not be available already
  • Module features should be innovative

Note: PrestaShop Developer Integration Fund is not applicable for themes.

PrestaShop 1.6.1.0 Version Released – What’s inside?

Most of the PrestaShop users were thinking that PrestaShop will do major architecture changes in version 1.7 but that remained a prediction after the release of PrestaShop 1.6.1.0. According to PrestaShop official sources, they have done a lot of work and have done 10x efforts to make the newer version more advanced that is just like releasing 1.7 versions.

Coming to the point that what’s inside PrestaShop 1.6.1.0 and why it is called a mile stone in PrestaShop version history?

prestashop-v1.6.1.0

It’s just not the logo and color changes but really it is more than that. The most prominent thing that you would like to know that PrestaShop 1.6.1.0 will give you 65% more speed and performance.

Given below some top features that are included in this new version;

BackOffice Improvement

PrestaShop has done major changes to improve visibility and contrast of backend. It is simpler than 1.6.0.14 that includes logo, color and other minor changes. The new blue/red option switches are strange now instead of green/red Yes/No buttons.

Speed

According to PrestaShop Official blog, now the speed of the software will be 200 times faster enabling the merchants to sell more during high traffic periods. This is made to be possible by intelligent use of SQL queries and by improving php core.

The problem of cache is eliminated which is we think the main hindrance for speed and performance. Custom smarty module is included inside that has removed the cache forcing on a shared file system (NFS).

Also product import feature is faster. Memory usage and search indexing speed is improved. Asynchronous loading is now possible for cart rules and categories.

Advance Coding Standard

PrestaShop 1.6.1.0 is going to use a new coding standard PSR-2 Coding which will be helpful to keep code integrity which give ease to all contributors to join the project at github and follow the central PHP environment. This advance standard will remove the complexity and incompatibility between codes. All the PrestaShop Module developers have now to make their modules according to this new standard. PrestaShop has asked the PrestaShop Modules Developers to update their modules for current coding standard.

“Advanced EU Compliance” Module

PrestaShop 1.6.1.0 has included Advanced EU Compliance module at the backend which contains about 15 payment rules. As you all know that local EU price regulations are quite tough to cater with. Therefore this module will be a great addition at the backend and legal compliance issues will be fixed.

Tax and Price Rounding

Rounding off prices and new tax rules are included in this latest version.

Semantic Versioning Scheme

In this past, PrestShop version and prefixes are random and no one was able to predict that what does it mean by changing in a version number either it is bux fix, improvement or new features. From now PrestaShop has decided to follow a regular pattern named SemVer (semantic versioning) by which the readers can judge that the entity is updated in the version. For 1.6.1.0, 1.6 will represent the main version, 1 will be minor update, and 0 will be a patch.

Invoice layout

The bill looks different and has been broken down into several template files. In addition, a free text for legal information can be displayed.

Minor Improvement

Some of the minor improvements are new e-mail Input fields, , warning for PHP Version less than 5.4, new hooks product-list.tpl, in blocknewsletter.tpl and in the back office for the robots.txt creation, abbreviation in cross-selling module etc.

PrestaShop 1.6.1.0 has improved a lot of things specially the speed/performance optimization, new rules for taxation and rounding off prices etc.

Top 4 PrestaShop Checkout Custom Fields Module of Different Developers – Review

What you will do for tracking the referral source of sales on your PrestaShop store?

Most of the people use Google analytics for conversion tracking but this tracking can be made more effective by some other ways like adding a new field at the customer checkout page asking from the client that from where they are referred to the store. This will be a kind of double authentication and will aid you in conversion tracking and sales analysis.

New fields are just not limited to conversion tracking, you can utilize text field, text area, date, yes/no, multi-select, drop-down, checkbox, radio button, and message only for other purpose as per their need. Therefore adding new fields at checkout of PrestaShop is most important thing to know.

How to Add New fields in PrestaShop Store?

By default PrestaShop don’t allows to create fields at checkout page. It needs an intelligent customization in the core files. But now you have no need to worry as custom fields modules are available from different developers in the market that can make your work really simple with just a little budget. Given below a review of custom fields creator modules by different developers;

Top 4 PrestaShop Checkout Modules

  1. PrestaShop Custom Fields Module by FME

PrestaShop Custom Fields Module by FME helps the e-merchants to create unique fields like message only through which merchants can display a custom message to customers at checkout. Checkbox and radio button benefits in understanding the customer behavior towards your site. You can allow merchant to show refer a friend in text fields to refer that product to friends. You can add delivery timing and payment options on checkout page using this plugin.

Name: Custom Fields

Reviews: 4

Price: €44

Ranks: 2 (Google)

  1. PrestaShop Custom Fields Plugin by Official Marketplace

This module allows creating unlimited no of fields at checkout page which will be validated when filled by the customers. Admin and customers can edit the data once entered. Custom fields date can be exported to the pdf invoice. Admin can search customers by these custom fields at BackOffice.

Name: Custom fields Module

Reviews: 35 Votes

Price: 39,99 €

Ranks:  1

  1. PrestaShop Custom Field Module by BELVG

This PrestaShop Custom Fields Module allows adding text field, date, checkbox, multiple select, yes/no, drop down on checkout page. You can choose that which field appear at which step. You can enable/disable fields to show on admin order page. This module has limitation of version i.e. can’t be used with PrestaShop 1.6x. This module also seems costly with almost the same features.

Name: Checkout fields

Reviews: 0

Price: 52.71 €

Ranks:  24

  1. PrestaShop Custom Field Module by PrestaShop Marketplace

This Module helps to add unlimited no. of fields at checkout page. This plugins supports all type of fields and also have an auto field validator. Admin can set default values also. You can select the checkout step at which you want to add a field. Admin can enable/disable fields or make them optional/mandatory. This module works with PrestaShop 1.5x and 1.6x.

Name: Custom Fields Module

Reviews: 0

Price: 49,99 €

Ranks: Nill

Comparison

After careful comparisons of features, reviews and prices, I came to know that the module PrestaShop Custom Fields Module by FME (1) is best out of these having positive reviews of customers on their website. Also the PrestaShop Custom Fields Plugin by Official Marketplace (2) has lot of downloads and votes.