PrestaShop 302 URL Redirects Module

Do you want to change the server of your store and are afraid of losing ranks? PrestaShop 302 URL Redirects Module is the best helper that enables the merchants to do the proper redirection without losing the ranks. This plugin manages to shift the link juice to new addresses. Following are the top features of it;

  • No worry of losing ranks
  • No 404 errors
  • Bulk redirections
  • CSV import and export of URLs

Price: 30Euro

prestashop-url-redirects-301-302-303

prestashop-url-redirects-301-302

PrestaShop t-shirt Design Module

PrestaShop t-shirt design Module helps the merchants to provide the product editing options on their store. This product building option will be available on all the products pages except that excluded from the backend. At product pages, customer have 2 options either to order the product as it is or click the product editing options.

When a user clicks on the product editing button, a product editing window will open up to show all the editing options such as coloring, changing font size and location of objects/text.

Price=130Euro

custom-product-design-product-customization

10 Local Link Building Tips for 2016

The local businesses are usually small to medium size enterprises that have a target audience of a specific town or city. The link building of a local business is a bit different than a national or global one. It requires the merchants and sellers to interact with the local community through different channels. These may include community events, gatherings, or offering discounts and awarding the students. Here are some of the link building tips to rank your business in local searches.

 

1. Sponsor a local sports festival

Sports festivals impressively attract the attention of the locals. The youth that comprises the majority of the population of a town actively participate in the sports and their parents and other elderly members of the society come to enjoy the gathering.

Do not miss the opportunity of being a sponsor and get maximum exposure in the locality. In terms of backlinking, you will love to be discussed in different circles of community journalists and sports academies and get links from their respective websites.

2. Arrange a contest

Running a contest is a proven tip for maximizing consumer engagement and grabs their attention. Create a contest page on your website or social profile, write a press release and share it with news circulation agencies. The published press release will award you a quality backlink.

Furthermore, if you introduce an educational contest like writing an essay, poem or a short story, you can get a link from local educational websites as well. The institutes will cover you on their website and encourage their students to participate. It will help you improve brand awareness.

3. Leave a testimonial

While carrying a business, you will also have to hire the services of professionals or spend a lot on commercial machinery. In pursuit of getting a link, you can submit a testimonial on the website of your web developers, designers, marketers, legal advisors, accountants, tax consultants, etc.

Do not forget to appreciate the efforts of interior designers, plumbers, cleaners and other service providers through testimonials. Additionally, you can write reviews about the products you use like ovens, refrigerators, computers and printers, furniture, or other business-specific accessories.

In the same way, you can also invite customers to submit valuable feedback after they make the purchases. For this, you can have PrestaShop testimonials module for managing all the reviews and displaying them on the home and a dedicated page. The SEO settings of the module further enhances ranking and exposure of your ecommerce website.

4. Promote in local forums

Search for the local forums and Subreddits, participate in the discussion and promote your business. Most of the forums have strict rules for promotions and they do not allow sharing a link to your home page. In such a case, you need to be careful in advocating your products.

First of all, write a compelling blog post and share it with the intention of helping users with the problems they face. Secondly, you can get a link to your website while creating a business profile. Join the discussion purely for the help of others, and they will surely have a look at your profile. It is a recommended practice in forum participation.

5. Host local events

The locals always want to interact with other members of the community, but lack a proper platform. It can be anything like gathering for a social cause, arranging a walk for awareness of a health disease, a workshop, training giveaway or speaking events. Such events get promoted free of cost via word of mouth. The people are so much excited to attend free seminars and know the nobility of their town in constructive meetings.

There are websites that list the events to keep their readers aware about the happenings in their vicinity, and they aware a backlink to the event page of your website as well.

6. Donate to a social cause

Donations and charity are not a form of marketing, but a tribute for the blessings you enjoy. If you are enjoying because of having money, education, and physical strength, it is the time to share it with those who don’t have. Either start a campaign or donate to a charitable organization. These institutes encourage their sponsors by mentioning on one of their websites. Get a link from their high authority domains and reach the people you need.

7. Offer Discounts for different user groups

People love to avail discounts because of any reason. Do not limit flash sales or giveaways to summer or winter. Simply offer lower rates to a selected community, for example, teachers, students, parents, militants, government workers, or anyone you want to attract.

There is a platform for every community that shares news their members can take benefit of. For example, offering a rebate to the militants will get you listed on their informal forums and websites. This will get you a backlink without any effort.

8. Exchanges links with other businesses

Exchange links with other websites that offer products or services that relate to the nature of your business. For example, a flower shop can give a link to your gift shop or stationery shop gets affiliated with a bookstore. Find relevant businesses in the locality you aim to target, contact their webmasters and offer a link exchange. Add them to your website and they will add your store as well, and start serving referral customers.

9. Sign up to directories

Signing up to local directories help search engine know the scope of your business and consider you a suitable match for the local searches. It gives a clear hint that you are targeting a small town or city. Back in the days, people used to search directories for finding reliable vendors in their vicinity. It is less practiced today, but the backlinks are still worthy.

Additionally, there are official websites of towns and cities. For a higher exposure and an authority link, you can list your business there as well. Business communities can get membership of the local bodies like state libraries, chamber of commerce, reading halls, etc.

10. Post a job

Find job boards that list working opportunities for fresh and experienced individuals. It is one of the useful platforms to get a link to your website, as they have tons of users searching eagerly for a job. Post a job, internship or a training opportunity and get the link in the company profile. The users will apply through the job board after having a look at the nature of your business. It will give you a boost in SEO ranking and traffic.

Conclusion

Link building is crucial for the online business as it recognizes products and people as brands, and increase their customers reach. The local ventures have to keep their activities limited as they aim to reach a specific mindset, which makes the link building a bit trickier than a global outreach. The above tips are quite helpful in getting ranked higher in the local searches and famous in the locality.

Top 2 Ways to Add Product Tabs In PrestaShop

PrestaShop is among the leading ecommerce platforms contributing over 9% of the world’s total ecommerce websites. With so much to offer, merchants love this shopping cart due to its truck load of user friendly features, up to date designs and themes, secure payment gateways and customization options. Its regularly updated and offers cool templates along with a sturdy support to its users. It also has a great library of modules such as Geo-IP store locator, Advance testimonials, Pretty URLs and PrestaShop Home Tabs etc.

With everything so nicely in place, there are a few set back that we have heard regarding Prestashop’s standard classic them in the version 1.7. Apparently, the tabs appear in the right hand side that shrinks the available space preventing more tables to be displayed. It not only disables usable space that can be used to display important information regarding the product such as product Description, Specification, User Manual and Comments etc. In this article we will demonstrate how you can add tabs in full width for your products through Code and Third Party Extensions such as PrestaShop Product Tabs.

Through Code

The first step is to make the section tabs in full width block. Keeping things in order, we will have to alter the them file that located in the theme directory /themes/classic/templates/catalog/product.tpl. Once you locate the file, open it to make the necessary changes by finding the code function responsible for the appearance of the tabs in the product page. The code can be seen in line 163 also show below:

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class=”tabs”>

class= “tab-content”>

class= “tab-pane fade in active”id = “description”>

{block name=’product_description’}

class=”product-description”>{$product.descriptionnofilter}

{/block}

</div>

{block name=’product_details’}

{includefile=’catalog/_partials/product-details.tpl’}

{/block}

</div>

</div>

The next step is copying the code (ctrl+c) function and erasing it from the current position. The code that adds two blocks to your PrestaShop store can be found once you scroll slightly down product.tpl file edit window.

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{block name=’product_extra_right’}

class=”product-extra-right”>

{hook h=’displayRightColumnProduct’}

{/block}

{block name=’product_extra_left’}

class=”product-extra-left”>

{hook h=’displayLeftColumnProduct’}

{/block}

Now before this code can be introduced, paste the code you copied to the clipboard earlier that functions for block with tabs. Once you have done that, save the settings and full width tabs block will appear on the product page. You might have though getting caught up in a hassle but this is as easy as I have show, so don’t be reluctant and add full width tabs for better display and information.

Through Module

The other method I mentioned earlier is rather a simple retreat to the software world. It requires the least effort and gives customized results with full personalization to the theme. PrestaShop Product Tabs not only helps your pages look more informative and interactive, but also makes them engaging to visitors, increasing your conversion rate. This module also allows you to add links, images and videos with customized content through WYSIWYG Editor. It a highly functional application that can help nudge up your store leads without any considerable effort.

Conclusion

Being a developer myself, I have used the code as well as the extension to add tabs for several stores. Both methods are equally satisfying and beneficial for the specific needs of the merchant. By adding the code or downloading the extension, you can get a better appearance for your store with the benefit to engage and convert the customer.

 

Structuring URLs Is Crucial To Your Business. Learn Why!

URLs structure is the real presentation of your website. A url containing just vivid and useless information means nothing for a search engine and also users don’t like it. Well giving you can example here, check these two url

  • www. fmemodules.com/product-1/subproduct-5/09417.html
  • www. fmemodules.com/garments/kids/baby.html

What you think as a reader that which url is conveying the exact message about the product. Of course, the later url i.e pretty url has better representation as it tells us that the particular url will lead to the baby garments.

So human readability of a url is most important. Some other aspects of the urls are given here in the infographic. Have a look on them to get clear insight on structuring urls.

10 tips for structuring URLs
Infographic by – FME Modules

21th April 2015 Google Mobile Responsive Update! Is Your Online Shop is Responsive for Mobile?

If you’ve read about the Google’s new update, then it might not be surprising for you, but if you still not aware about the update, which is about to roll out on 21st of April, 2015, then you must pay heed to my words.

The Google is bringing a new algorithm update on the 21st, which says that on the mobile devices, only those websites will be shown in search results, which are optimized for mobiles. That means, either your website must be responsive or you must have a mobile domain of your website.

Also, the websites must pass the Google’s mobile friendly test. Only then, you can be sure on search engine friendliness of your website (for the mobile phones).

You would also like to read this: How to Make your PrestaShop Store Mobile Friendly?

google mobile optimization

What if I don’t make my online shop responsive for mobiles?

Don’t worry, you will not be blocked from the Google’s search results, but, your ranking will be affected in a negative manner.Google delivers the relevant search results to its mobile users, and owing to this update, it will show only those websites above in the search results, which give a good user experience to the mobile users. If your website will not be mobile compatible, Google will not give it a place in search results.That means, you will be loosing prospective customers to your stores, who use their mobile phones to find the things. So, you must make your shop ready for the mobile phones, so that you wouldn’t loose visitors.

Every shop owner likes that more and more people visit its shop everyday, but if its shop wouldn’t be mobile compatible, then it will not happen anymore.

How can I make my shop mobile compatible?

If you have got your online shop created by some company, then consult them about making it mobile compatible. But, if you don’t have the budget to get it done from the professionals, then, you may change the theme of your shop by yourself also. Replace the old theme with the responsive theme.You may easily create your responsive PrestaShop theme for the shop, all by yourself. TemplateToaster is a tool that can be easily used by you to design a responsive PrestaShop theme for your shop. It provides a WYSIWYG style editor for designing the theme and then automatically produces the source code. You may install that theme in the PrestaShop, and your shop will become compatible with mobile phones of any size and make.

Anyways, it is up to you that what on what way should you go, but in the end, your online shop must be compatible with the mobile phones, before 21st.

What extra you should do for your website?

It is very important that your website (online shop) will come in the search results on the first page, if you want to draw more benefits to you. For this, your website must be optimized, very well for the search engines. Therefore, I have collected some good SEO modules for PrestaShop stores, which will give the SE friendly benefits to your website.

PrestaShop Page Cache Module

This module helps in reducing the loading time of website by saving the website pages on the server. You can use this module for multi-stores.

PrestaShop Advance SEO Module

This module does the On-page optimization of website by automatic setting of Metatag, title, and description. It helps in increasing the CTR (click-through rate) of the websites.

 URL Optimization Module for PrestaShop

This module creates the search engine friendly clean URLs of website’s pages. The URLs generated by this module follow the search engine guidelines, which carry the potential to come in the search results.

Author Bio: Davis Brown is an Internet Marketer. He is an expert in his job. Also, he is a tech enthusiast, and writes about the emerging trends in web world whenever he finds time.

Top 3 Dashboard Features in PrestaShop That you Must Know

Since the release of version 1 .6, PrestaShop continues to be much crazy about stats and data. So, its customers are enjoying a number of exclusive stat-based features, all from the back office.

PrestaShop has taken a number of big steps to improve itself, specially the launch of Cloud Hosting recently. As today, we are talking about statistics which is a fundamental part of the PrestaShop practical knowledge. So let’s start here;

Top Features of PrestaShop Dashboard

Here we are listing top features that are included in the statistics dashboard of PrestaShop.

·         Real-time Margins

Actually the most fascinating benefit of PrestaShop is the real time tracking of earnings margin. The PrestaShop back office control panel supports several valuable graphs, such as the “Net Profit” graph that allows you to keep an eye on your earnings in real time.

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PrestaShop Retailers with busy online shops will certainly find this element very helpful. As the profit margin change with time, merchants wishes to keep an eye on this graph. Yet, this is not the end of statics, other features are quite helpful.

·         Intelligent KPI’s

PrestaShop users can experience the joy of observing Smart Retailer KPIs (Key Performance Indicators) on various pages of the store. All these markers are useful which show up on the different pages for example on “Orders” and “Customers” page.

The automated merchant KPIs available on the “Orders” page show conversion rates, typical order prices and overall earnings per visit during the last month, together with abandoned carts on daily basis.

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At “Customers” page KPI shows gender and age demographics, as well as regular purchases per client and e-newsletter registrations. All information is highly needed by merchants and it is offered in a smart way.

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·         PrestaShop Forecasting KPI’s

Forecasting is yet another significant PrestaShop tracking feature. The forecasting graph demonstrates retailers about their expected metrics for web traffic, conversion rates, typical cart rates, and product sales. The forecast for every value is shown on the basis of present and previous records.

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Besides these giants capabilities, PrestaShop also provides stats via a separate “Stats” page , in which retailers can check their best-selling products, most beneficial clients, e-newsletter registrations, and other features.

The back office control panel also hosts an array of metrics which include online visitors, effective shopping carts, and others. You can also include Google Analytics to go deeper into stats.

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Conclusion

So, we conclude that PrestaShop 1.6 provides best statistics. With real-time insight and appropriate KPIs distributed around the back office, PrestaShop provides retailers a distinctive statistical expertise which not only provides most needed data to retailers, but also handy when it comes to raise sales and revenue. Check more KPI’s and stats here.

TIP: How to Turn Off Default Stats for PrestaShop?

PrestaShop loads the default data when retailers logins to the back-end of their web-store. It is much easy to load the real data by turning off the default stats.

Here are the steps to do this task;

  • Login to the back-office.

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  • You will go the dashboard of your store, scroll down at go to the bottom of the page, until you see the demo mode option.

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  • Turn the demo mode off.

Now, you will be able to see real time data of your store.

Author Bio: This article is written by a guest blogger Simon Walker, a professional technical writer and eCommerce consultant. Follow on Twitter.