PrestaShop Day June 2015 – Activities and Outcomes

PrestaShop is emerging shopping cart with revenue of 15M$, 250000 stores and 5000000 downloads. Recently, PrestaShop Day was held on June 11, 2015 which was the biggest and most successful event in 2015 in ecommerce community. PrestaShop was expecting the participants and attendees to approach 2000 and that came true on June 11, 2015. In today’s PrestaShop roundup, I will try to give you a recap of that event. What activities were performed that day and what are their outcomes.

PrestaShop day images

Facts and Figures about PrestaShop Day 2015

Previous name of PrestaShop day was PrestaShop Barcamp which was first organized in 2008 having 150 attendees and now this count increased upto 2000 out of which 58% were merchants, 25% developers and 17% were designers.

prestashop day 1

There were only 5 collaborators in 2007 and now they are reached upto 120. Representative of 15 different countries participated in the event with 3 official languages. PrestaShop live stream was available online to view in any region of the world on YouTube.

prestaShop day 2

100+ websites are SEO audited, 10957 smiles exchangedJ. PrestaShop Day got 2nd Trending topic in France. 500+ average participants attended each conference. 3888000 minutes of ecommerce discussions during which 1 audit space with 13 specialties, 8 workshops, 15 stands, 6 corners and 1 conference area with 26 speakers. 1500 goodie bags gifted, 15 trophies awarded to community members.

prestashop 3

PrestaShop Day Keynote

PrestaShop day was filled with lot of activities, conferences, discussion and workshops. Many new things were introduced like WeCommerce Visual presentation, PrestaShop Developers integration fund, Ambassadors program, products updates and others. A keynote or motto was announced by Bruno Leveque, Octave Klaba, Nicolas Ferrary and Charles Wells and that was “WeCommerce is better Ecommerce”.

prestaShop we commerce

See PrestaShop Day Presentations

See PrestaShop Day Photographs

Mission of PrestaShop Day

Mission of PrestaShop day is to give anyone, in any country around the world, the ability to open up a successful online store.

Summary

PrestaShop Day was a great opportunity to promote, learn and know everything about PrestaShop. If you missed this event, don’t be scary just wait for the next event which hopefully will be help in 2017.

All the information given here is taken from Official PrestaShop Blog.

Top 4 PrestaShop Pretty URLs Module of Different Developers – Review

Generally, urls are of two types e.g. ugly and pretty url. An ugly url contains session/product ids, tags, search parameter, calendar parameters and filters while the clean urls are free from any of the useless component.

To understand difference of both urls, here is a quick example. When we go to Youtube channel of Justin Briber, there are two possibilities for the urls to appear;

  1. youtube.com/justinbriber-songs

Or

  1. youtube.com/JS=461+4294967240+Songs

Which urls you like to see or visit; obviously the first one. Because you know that it is most relevant to the search that we want. Therefore, first url can be called as a pretty url. We all know that Search engine likes those things that are liked by visitors. Therefore, pretty urls are most important for seo of a store.

PrestaShop URLs

Same is the case in PrestaShop where urls become ugly after addition of sorting parameter, filters, calendar issues, broken links etc. PrestaShop adds product id like domain.com/1-product-A that should be cleaned to domain.com/product-A. Some people argue that this id does not make any difference, For those when we check top shopping carts like Magento, OpenCart that has no such id in their url. It shows that somehow it is better to remove them.

Why cleaning URLs is difficult in PrestaShop?

It is difficult for merchants to clean thousands of their urls therefore use of such plugins can make this process simple. Such modules have ability to redirect the old ugly url to clean url automatically.

It was just an introduction of pretty and ugly urls, don’t going here in deep as it goes away the scope of this article “Top 5 PrestaShop Pretty URLs Module of Different Developers”. Anyone who want to understand more, can read the below mentioned articles;

Coming to the point, given below pretty urls module of different companies to make the decision of buying any of the modules easy;

Top 4 Friendly URLs Modules

PrestaShop Pretty Urls Module

PrestaShop Pretty URLs Module by FME

This PrestaShop Pretty URLs Module removes dynamically generated tags, numbers, ids, signs and symbols from product pages, categories, CMS pages, manufacturers and suppliers. Support new version of PrestaShop from 1.5x to 1.6.0.14.

Name: PrestaShop Pretty URLs

Reviews: 15 Reviews

Price: €29

Rank: First Page of Google

More information

PrestaShop Pretty URL – Improve SEO by BVK

This PrestaShop Pretty URL removes product ids from all pages and makes the urls structure as domain.com/category/product-name. If you are already using canonical redirections, this module does not affect them.

Name: PrestaShop Pretty URL – Improve SEO

Reviews: No Reviews

Price: Original Price €40

Rank: First Page of Google

More Information

PrestaShop Pretty / Clean URLs PRO by mypresta

This PrestaShop Pretty/clean urls Pro module remove is from product, category, cms, manufacturer and supplier pages. Just turning on or off the clean ulr can make the url clean/ugly.

Name: PrestaShop Pretty / Clean URLs PRO

Reviews: No Reviews

Price: Original Price €29.99

Rank: Second Page of Google

More Information

Friendly urls for PrestaShop

This Friendly urls for PrestaShop modules makes the urls seo friendly by removing ID from it. This module doesn’t works with SSL as mentioned in a comment on this module page. Also this module is not compatible with PrestaShop 1.6.

Name: Friendly URLs for PrestaShop

Reviews: 1 Reviews

Price: Original Price €13.38

Rank: Second Page of Google

More Information

Comparison of Above Mentioned Modules

The first module PrestaShop Pretty URLs Module by FME is good in the way that merchants have given a lot of positive reviews about it. Another choice is PrestaShop Pretty / Clean URLs PRO by mypresta which gives simple interface for module configuration.

Great News for PrestaShop Users – New Pricing Feature Integrated

Pricing is one of the main factor over which sale of products heavily depends. A customer who thinks that prices are high for a product just leaves the store resulting in abandoned cart. This is probably the most important cause of heavy cart abandonment rates of a store.

In today’s PrestaShop Roundup, I addressed the same issue and discussed that how it can be avoided using new feature of PrestaShop

How to Address this Issue?

If you’re a PrestaShop web-merchant, price bargaining is a feature that can be used to bring back the lost sales. According to which, you have to allow the customers to bargain the prices of products directly on the product pages. May be some of the merchants are already using this feature after installing Paid modules but now there is a great news for you.

PrestaShop with the partnership of PriceWaiter have integrated this feature free of cost in PrestaShop backend. You just have to install this PriceWaiter module on your store and all will be done smoothly.

How PrestaShop PriceWaiter Module Works

This PrestaShop PriceWaiter Module will create a make an offer button on product pages of your store. Customers interested to bargain clicks on the button to make an offer/quote. Merchant can accept/reject the offer. If offer is accepted, customer will be allowed to add that product to cart at negotiated price.

PriceWait Button

Other Features of PriceWaiter Module

This module offers multiple added functionalities as given below;

  • Button Customization
  • Time binding Offers
  • Exit intent offers
  • Unlimited Offers and Orders
  • Automation Tools
  • Analytics and Reporting
  • Real time messaging
  • Order Call back
  • Checkout Redirect
  • Template Messages
  • Priority Support
  • Optional Button Branding

You can check more details of these features here.

According to a press release, General Manager of PrestaShop “Kenneth Cruz” said that “We’re committed to building strong relationships with our merchants by listening carefully to their needs. Our merchants tell us that personalization is one of the features that their shoppers request most frequently. The ability for a shopper to name their price during a transaction benefits both parties: the shopper feels a greater degree of control over the purchase and more loyalty to the merchant, who reciprocates the loyalty and captures additional revenue in the process. By offering this technology, we’re helping our merchants get off the comparison shopping ‘race-to-the-bottom’ and helping them sell more right away. It’s truly a win-win for everyone.

Stephen Culp , CEO of PriceWaiter said that “Until recently, merchants and their customers had no efficient means to negotiate the prices of most online purchases. This resulted in immeasurable lost sales for thousands of merchants. We set out to change that by offering a technology that facilitates a smooth, private transaction between buyer and seller that can be implemented anywhere on the web. PrestaShop’s networks of merchants are collectively running more than 230,000 stores in 165 countries. Merchants will be able to implement this technology quickly and begin selling more, immediately.

How to install this Module?

This module will be available by default in PrestaShop store backend i.e. simple click and install works for it. However, initially this module is only available to use in U.S., Canada, the U.K., Australia and New Zealand. In the near future, it will be available for other countries.

Final Remarks

PrestaShop team is doing a great job by providing extra functions in default modules. Recently Olark Chat software was integrated in PrestaShop and now this time Price offer module. Hopefully, that will bring more sales and you will get a reason to enjoy.

Top 4 One Step Checkout PrestaShop Modules Comparison

Multi Step Checkout is the most common reason of high abandoned cart rates in PrestaShop. It is quite natural that customer loves to shop faster within no time after they make a decision to purchase a product.  Multi-step checkout involves many times mouse clicking and customer may get tired in the whole process. Given below some top reasons why customers may leave the store during multi-step checkout;

  • It takes more time therefore customer may leave it to do some other important work.
  • Power outage may interrupt the checkout
  • Slow internet connection or disconnection may leave the customer to abandoned cart.
  • Customers may be annoyed by multiple number of steps.

If multi-step checkout is not so effective then why not go ahead for simple and smooth one step checkout. This is proven by top blogs demacmedia, lemonstand, getelastic, baymard, kissmetrics that most of the customer that one step checkout is better than multi-step checkout.

Top 4

How to make your checkout one step in PrestaShop?

Unfortunately One step checkout is not available by default in PrestaShop and merchants who want to set one step checkout need to customize their checkout. However one step checkout modules are available in the market that you can use best for your store. Given below a quick comparison of different modules developed by different companies.

1.      One Step Checkout Module by FMEModules

One Step Checkout by FMEModules provides most customized and simple checkout. This is compatible with different payment solutions like Paypal, Bankwire, Cheque, Cashondelivery, Payulatam, Pagseguro, Ogone, Ferbuy, Vtpayment, Adyen, Pigmbhpaymill, Sofortbanking, Realexredirect. This plugin involves no page reloads and allows guest checkout.

ONE step checkout by FMEModules

Name: One Step Checkout Module

Reviews: 9 Review with live examples

Price: €80

Rank: 1st page

2.      One Step Checkout Module by BELVG

In One Step Checkout by BELVG, customers can see their cart detail on one step checkout page and they can delete any product from there. The customers who are already logged in have no need to fill the fields. It supports guest checkout without page reloads.
one step checkout by belvg
Name: One Page Checkout PS

Reviews: 11 Votes

Price: €79.99

Rank: 1st page

3.      One Step Checkout Module by presteamshop

One Step Checkout by presteamshop provides more customization options like admin can change the title of fields, add/remove fields, and give default values to fields, auto password generation for customer accounts and others. It also supports guest checkout.
ps
Name: One Page Checkout PS

Reviews: 2 comments

Price: €80

Rank: 1st page

4.      One Step Checkout Module by canin

Canin provides most powerful and professional layout for one step checkout page. It supports inline validation, error messages, payment method selection by radio buttons, page fading, support for virtual goods and others.

4th

Name: ONE PAGE CHECKOUT FOR PS 1.5 AND 1.6

Reviews: 31 comments

Price: €79.90

Rank: 1st page

Final Remarks

Prices of all the modules are same just the difference is functionality and features. Each module has its own unique features. If you want to buy any of them, look at your requirement and find the similar one here. If you like a simple checkout then One Step Checkout Module by FMEModules(1) is best to use. In other case, you like more options, then One Step Checkout module by canin(4) is perfect.

At the end, If you have used any of the above module, don’t forget to share your experience here.

Get Ready for PrestaShop Day on June 11, 2015

8th Editions of PrestaShop day event is coming ahead on June 11, 2015 in Paris France. This is the biggest community event for PrestaShop where developers, entrepreneurs, web-merchants, agencies and talented minds will get together to make PrestaShop and ecommerce world more advance. About 2000 attendees are expected to come in this event that is basically the biggest event in Europe.

PrestaShop Day

History of PrestaShop Day

PrestaShop day event held after every 2 years. Its last event was in November 2013. It was previously called PrestaShop BarCamp but now its new name PrestaShop Day is adopted worldwide due to the reason that it is not actually in a BarCamp style event. All the images used in this post are taken from PrestaShop Day official website.

Purpose of PrestaShop Day

It is a golden opportunity for attendees to meet with top entrepreneurs, participate in workshops, introduce your skills, and learn from success stories of others. Also you have a chance to win multiple prizes by introducing great ideas. Given below some top benefits for different people;

Benefits

According to founder of PrestaShop Bruno Leveque, “In just a few years it has become a essential meeting place for all lovers of e-commerce. It was important for me to allow our community to share and exchange under the sign of conviviality, with experts allowing them to grow and still more successful.”

Activities at PrestaShop Day

There will be following activities at PrestaShop day;

  • Keynote from PrestaShop Founder
  • Conference and round tables
  • Workshops
  • Audit free shops
  • Spontaneous speech of different speakers
  • Dev Battles competition for Developers
  • Recruitment Opportunities in PrestaShop/partners/sponsors
  • Technical Answers Session
  • 15 mint SEO Audit of winning website
  • PrestaShop Awards Ceremony

Location and Date

Exact location of this event is Carreau du Temple, 4, rue Eugène Spuller 75003 Paris.

Exact Time is from 9am to 7pm on 11 June 2015.

How to Participate?

To participate in PrestaShop, you can register and buy ticket worth € 20.

More Details

Summary

This is a golden opportunity for all the persons who are related to PrestaShop in any way. They can promote their business and they have a lot to learn from this event.

Top 10 PrestaShop Forums to Get Free Support

What you will do when you face problem while PrestaShop store setup, configuration or using modules? Your quick answer will be that you go to PrestaShop Forum and ask for help. It is true that PrestaShop forum has most helping community to guide you but what you do next, if you fail to get help from forum?

The next choice for you will be to go to Top PrestaShop blog, Facebook groups, Google plus communities or LinkedIn groups. What next in case of failure?

This blog post focuses on the same issue according to which you can discuss your problem at different PrestaShop forums. You will be thinking that what is the need to go to other forums in the presence of official PrestaShop Forum? The answer is that people of different regions like Spanish, French, Dutch, and German etc., like to discuss their issue in their native forums.

Top 10 PrestaShop Forums

TOP 10 PrestaShop Forums

Given below the list of top PrestaShop forums that will be quite useful if you’re PrestaShop forum left you helpless;

  1. PrestaShop French Forum

PrestaShop forum

This forum is associated with French natives, however anyone can get help and support from this forum. Forum included all categories from PrestaShop startup to settings, updates, configuration, reviews, customization and others. This forum has about 660 members with about 14656 active posts.

  1. PrestaShop Polish Forum

Polish Prestashop forum

This forum is associated with Polish natives, however anyone can get help and support from this forum. Forum included all categories like news, configuration, security, modules, installation, seo etc.  This forum has about 8882 members with about 40671 active posts.

  1. PrestaDesign Polish Forum

PrestaDesign

This forum is associated with Polish natives, however anyone can get help and support from this forum. Its easy design and layout make it unique from other that is most suitable for beginners. This forum has about 12503 users with about 31407 active posts.

  1. PrestaShop Cart Help

cart help

This is an English forum that makes it possible to use it universally. This is a general forum for Magento, OpenCart, OsCommerce etc. Forum contains categories for other natives like French, Polish, Italian, Netherlands etc. This forum has about 1614 users with about 1996 active posts.

  1. PrestaShop Czech Forum

Cesky Forum

This is a traditional style forum special for Czech natives. It is small but useful forums that discuss PrestaShop basics. This forum has about 2941 users with about 3775 active posts.

  1. C4 Czech Forum

c4forum

This is a good forum for Czech natives having categories for other shopping carts also. This forum is not specific to PrestaShop but associated with it in generalized manner. This forum has about 3397 users with about 20944 active posts.

  1. PretaPortal

prestaportal

This is an English language forum with about 40000 members, therefore it can be considered as biggest forum right after the PrestaShop official forum. This is a unique forum in the way that it talks about everything from Themes to modules and other categories. This forum has about 4824 posts.

  1. PrestaShop Russian Forum

Russian

This forum is associated with Russian natives, however anyone can get help and support from this forum. The unique thing which I have seen in this forum is separate category for PrestaShop comparison with other shopping carts. This forum has about 2538 users with about 24912 active posts.

  1. PrestaShop Turkish Forum

PrestaTurkey

This is a traditional style Turkish forum with about 6 categories. Although this forum is not too much active, however you can get support from here.  This forum has about 634 users with about 982 active posts.

  1. Prestadev Russian Forum

Prestadev

This forum is associated with Russian natives, having a simple look and style. This forum has about 9621 users with about 43899 active posts.

Summary

At the end, let me know that how this post looked to you. If you like it, share with your contact so that PrestaShop users no more feel headache of problem associated with their stores.

Amazon Case Study – Why it is No. 1 in Ecommerce?

Do you know that Amazon was just a small book store when launched in 1994?  Which is now become a big name in ecommerce world, no. 1 online retailer in USA and equally popular in the whole world for providing all type of products and services. Naturally, a question arises in mind that now a day, why it is so popular and the answers is that it has strengthened its backbone with effective business policies and marketing planes.

Amazon 2

Purpose of our today’s roundup is basically to demonstrate the business idea of Amazon so that you can also follow it and became successful in your business. So let start here;

1.      Selection of Name

When Amazon was started initially, its name was “Cadabra” but to make it more unique owner of this company “Jeff Bezos” changed its name to “Amazon”. The reason behind is that alphabetically this name stands at the top when listed somewhere. Secondly, Amazon River is the biggest river and he want to make his store just like the same.  Telling a reporter Jeff Bezos said, “There’s nothing about our model that can’t be copied over time. But you know, McDonald’s got copied. And it still built a huge, multibillion-dollar company. A lot of it comes down to the brand name. Brand names are more important online than they are in the physical world.”

2.      Best Product Planning

After reading a report that in future web commerce will grow upto 2300%, Jeff Bezos selected about top 20 products to sell them online. After that he narrowed these products to 5 books, videos, computer software, hardware, and compact discs and then at last selected Books. This is result of good planning and innovative thinking. The result was just achieved in the first two month with sales rise upto $20,000/week.

3.      Amazon Logo

Amazon 2Since 2000, Amazon has changed his logo that contains an arrow from A to Z, it means that Amazon contains all a to z products in its store. The curve also shows a smile sign that make it quite a unique logo.

4.      Amazon Initial Growth

Initial growth of Amazon was quite slow and its stockholders thought that this will not be fruitful in the future but soon after 2001, it has gained enough profit. This was the strong business plan that survived Amazon from dot-com bubble.

5.      Amazon Partnerships

Amazon done different partnerships with companies to make it stable like ToysRus, Borders bookstores, Benefit Cosmetics, Sears Canada, bebe Stores, Marks & Spencer, Mothercare, and Lacoste etc.

6.      Amazon is expanding its business

Amazon has focused to expand its services in the whole world. For example, in the year 2014 it has stated its store in India and further more offered Diwali Dhamaka Week sale from 10 to 16 October 2014 that has make it popular in India.

7.      Amazon Membership

primeAmazon has started its yearly membership program according to which members on paying $79 per month with the feature that members will get their purchased products within two days on discounted prices. Some other membership benefits are instant videos streaming and TV shows without additional cost. Members have also free access to Kindle Owners’ Lending Library.

8.      Consumer Services and use of technology

mobileAmazon is largely focused on providing best services to their customers. In 2007, it has introduced ebook reader for Amazon Kindle that provides the book download facility and then reading through proper display.

In 2011, Amazon has introduced its tablet computer series followed by second generation tablet. Some other products introduced are Fire TV and smartphone.

9.      Separate Website for Each Country

AmazonAmazon has focused to start a separate website for each country like

  • amazon.in for India
  • amazon.fr for France
  • amazon.de for Germany
  • amazon.it for Italy

10. Third Party Selling

Amazon allows other stores to sell their products on Amazon. This is the biggest source of profit for Amazon where all the payments are handled by Amazon. There are about 900,000 members’ solding their products on Amazon.

What To Learn?

Every merchant who want to follow Amazon in his business model, can adapt the following things;

  • Selection of name of store should be unique and planned.
  • Product Planning should be perfect i.e. the products that are top selling should be sold. Also product planning should be long term.
  • A unique logo that can explain your whole business in a small graphic.
  • If your growth is not well in the start, then don’t give up.
  • Do partnerships with other companies on share basis. That can make your business more popular.
  • Initially start your business in one country and expand it slowly over the world.
  • Offer membership packages for the customers and give them benefit in the way that they starting relying on you.
  • Make use of technology to introduce latest features in your business.
  • Make separate website for each country rather than a single website for all. That will help your to personalize your website according to each country.
  • Start partner program and allow others to sell their products on your store. But this should be done only when your own business become stable.

Summary

All the above mentioned plans are trusted and implemented by Amazon. Therefore you can adopt any of the plans without the worry of any expected problem.

At the end, tell us your suggestions that how you found this case study useful and how it can be implemented for PrestaShop ecommerce.